Who we are – Procreate®

We believe art
is for everyone.

We make tools to amplify your creativity.

We make tools that millions of people use to express their innate human creativity. We’re always working to make them accessible to millions more, because we believe art is for everyone.

Self-mastery is a gift for life.

Pick it up and never put it down.

Once you learn something, it's yours forever. The value of this gift keeps growing as you keep going. We want that accessible for all — it’s at the heart of why we choose to keep our apps affordable.

Creativity is a process.

And we see that process as precious. Every moment spent creating takes us further on the path of self-mastery. It’s not about a polished output or a final destination. It’s about the joy of discovery and human curiosity. Creativity helps us see ourselves clearly.

Life is creative by design.

Creativity is constantly transforming ourselves and the world. From professionals carving out a unique niche or hobbyists learning and discovering, our apps are a force multiplier for new creative perspectives.

We’re here for professionals, studios, and beginners.

The launch of the iPad was the spark. Over the last decade, we’ve worked to build the most powerful, affordable, and intuitive illustration and animation tools available. Our dedication has resulted in two coveted Apple Design Awards and our position as the #1 paid app in the world for six years running.

Beautiful design and high performance.

Combining beautiful and intuitive design with performance-focused engineering, we are committed to supporting people to do their best work. The creative tools we build are powered by our industry-leading graphics engines and a history of continuous, groundbreaking updates.

This is how we do it.

When we do anything, we want it to be its best. Motivated by human creativity, we always choose the direction most likely to improve the creative landscape.

We care about artists.

We’re driven to shape a better creative industry and community. We see ourselves as artists and support each other in our craft.

We never stop at good enough.

We strive to make the best creative tools in the world. For every yes we say a thousand no’s, constantly chasing our best work.

We never stop inventing.

We pursue what seems impossible, even in the face of uncertainty, trusting in our team’s intuition and expertise.

We’re playful with our work.

We open ourselves up to unique suggestions and ideas, playing and experimenting in a way that helps us solve hard problems.

We go to the
ends of the earth.

Surroundings are key to creativity. It’s the stage we dance upon and do our best work. The unique beauty of our island home in Hobart, Australia gives us space to do things differently.